SurrogacyComp · Case Study
Building a Scalable Performance-Creative System
Creative Strategist / Creative Director
Creative Strategy · Creative Direction · Creative Operations & Systems
Audience Insight
→
Creative
→
Performance
The Challenge
Surrogacy is a high-consideration acquisition category.
SurrogacyComp lets prospective surrogates compare compensation, benefits, and support from multiple agencies through one application.
From Insight to Ad
One strategic insight. Multiple creative executions.
Creator & editor direction
Brief
Raw Footage
Editor Direction
Final Creative
Delivery
B-roll
Hook Variations
Pacing
Overlay Hierarchy
Selected work
UGC Videos
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Paid-Social Ads
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Hook & Script Screenshots
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Creative Briefs
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Raw Footage vs. Final Edit
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Editor Feedback
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English / Spanish Creative
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Notion / Workflow Screenshots
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Creative Operations & Systems
Performance Results
Meta Ads · March 1 – October 17, 2026 · 1-day click attribution · Off-site Meta pixel lead
Meta Ads results, March 1–October 17, 2026. One-day click attribution. ‘Applications’ refers to the reported off-site pixel lead event.
Dynasty Family Planning
Expanding the Creative System
The relationship expanded into a second brand.
Need creative that can think beyond the brief?
I help brands turn audience insight into scripts, creator direction, paid-social assets, and a testing system built to learn.
