Creative Strategist
UGC Factory
Performance Creative Across Client Brands
As Creative Strategist, I turned market research, client context, and media-buyer learnings into paid-social concepts, hooks, scripts, creator briefs, and production direction.
Capabilities
Creative Strategy
UGC Scripting
Creator Direction
Creative Testing
From context to creative
Scripts don’t come out of nowhere. I gather the context first, form a creative hypothesis, then turn it into something that can be produced.
What I start with
The feedback loop
Media buyers owned campaign reporting. I translated their performance learnings into the next generation of hooks, scripts, formats, and creator-led variations.
Selected campaign work
Finished creative, and the thinking behind each concept.
01
Brand / Project 01
Strategic angle
My contribution
Angle
Add in properties
Hook
Add in properties
Format
Add in properties
Creator direction
Add in properties
One concept → hook variations
02
Brand / Project 02
Strategic angle
My contribution
Angle
Add in properties
Hook
Add in properties
Format
Add in properties
Creator direction
Add in properties
One concept → hook variations
03
Brand / Project 03
Strategic angle
My contribution
Angle
Add in properties
Hook
Add in properties
Format
Add in properties
Creator direction
Add in properties
One concept → hook variations
04
Brand / Project 04
Strategic angle
My contribution
Angle
Add in properties
Hook
Add in properties
Format
Add in properties
Creator direction
Add in properties
One concept → hook variations
Creator selection
Selected from UGC Factory’s existing creator roster based on audience fit, delivery style, and concept requirements.
Editor direction
Need creative that goes beyond execution?
I turn audience insight, client context, and performance learnings into concepts, scripts, creator direction, and paid-social creative built to test.